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What to put in your online portfolio

A simple blueprint that works for most careers · Published October 2026 · Reviewed October 2026

A portfolio is a small website that shows who you are and proves what you can do. Recruiters and clients spend less than a minute on it, so the goal is to make the right things obvious. This blueprint works for students, freelancers, designers, developers, teachers and many other careers.

1. A headline that says what you do

Skip vague lines like "Passionate professional". Be specific: "Frontend developer who builds fast, accessible web apps" or "Final year commerce student seeking an accounting internship". The headline is the first thing people read.

2. A friendly, professional photo

A clear head and shoulders photo with a plain background is enough. It makes you a real person to the reader. If you prefer not to use one, initials or a logo also work.

3. A short about section

Three to five sentences: who you are, what you are good at, and what you are looking for. Write in the first person and keep the tone natural.

4. Skills grouped sensibly

List real skills, grouped by type, for example "Tools", "Languages", "Soft skills". Do not rate yourself with percentage bars. They look precise but mean nothing. A short honest list reads better.

5. Projects or work samples

This is the most important section. For each project give:

  • A clear title.
  • One or two lines on the problem and your role.
  • The result, with numbers if you have them.
  • A link or image so people can see it.

Three strong projects beat ten weak ones. Put the best one first.

6. Experience and education

Keep it brief and in reverse order (newest first). Include internships, volunteering and relevant courses if you are early in your career.

7. Testimonials or achievements

A single quote from a teacher, manager or client builds trust. Awards, certificates and published work belong here too.

8. Easy ways to contact you

Add an email address and one or two relevant profiles such as LinkedIn or GitHub. Make the contact option easy to spot, and test that it works.

Mistakes to avoid

  • Spelling errors and broken links.
  • Huge unoptimised images that make the page slow. See our image guide.
  • Outdated work from many years ago and nothing recent.
  • Too many fonts and colours. Simple looks more professional.
Start in minutes: follow our step by step guide on building a free portfolio. You pick a template, fill in the fields above and can download a matching ATS friendly resume as a PDF.

Frequently asked questions

I am a student with no real clients. What can I show?

Show class projects, personal projects, hackathon entries, internships and volunteering. Explain the problem, what you did and what you learned. A single well documented project is worth more than a long list of vague ones.

How often should I update my portfolio?

Review it whenever you finish something significant and at least every few months. Remove outdated items, check the links and update your headline if your goals changed.

Should I show work done for an employer?

Only what you are allowed to share. If a project is confidential, describe the problem and your contribution in general terms without revealing private data or client names, or ask for permission.

Do I need my own domain name?

It looks more professional, but it is not required to start. A clear personal link on a free platform is perfectly acceptable, and you can move to your own domain later.

How long should the whole portfolio be?

A visitor should be able to understand who you are within ten seconds and see your best work within thirty. Keep each section short, and link to longer case studies for people who want more.

Keep reading

  • How to build a free online portfolio
  • ATS friendly resume tips
  • How to create a link in bio page

Create your portfolio →

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