How to create a link in bio page for Instagram, LinkedIn and more
One link, everything you do · Published October 2026 · Reviewed October 2026
Instagram lets you put just one clickable link in your profile. TikTok, X and YouTube are similar. If you have a
website, a portfolio, a shop and three social profiles, that single slot becomes a problem. A "link in bio" page solves
it: one short address that opens a small page listing everything.
What a good link in bio page contains
- Your name and a one line description. People should know who you are within two seconds.
- A photo or logo. It builds trust and makes the page feel personal.
- Three to seven links. More than that and visitors do not know where to click.
- One clear main action, such as "Book a call", "View my portfolio" or "Shop now", placed first.
Which links should you include?
- Your most important goal, whether that is a portfolio, booking page or store.
- Your best piece of content, such as a video or article people ask about often.
- Your other social profiles.
- A contact link, for example email or WhatsApp.
Update the page when something changes. A stale "Join my webinar" link from last spring looks careless.
How to set one up for free
- Open I Am On, the EasyLife link in bio tool.
- Browse the templates and preview one you like. No sign up is needed to look around.
- Create your free account and choose your address, for example iamon.easylife.solutions/yourname.
- Add your name, photo and links, then save.
- Copy your address and paste it into the website field of each social profile.
Tips to get more clicks
- Mention it in your posts: "Link in bio" works, especially with a reason such as "full guide in my bio link".
- Use short, action based button labels like "Read the guide" instead of "Click here".
- Check it on your phone. Most visitors arrive from a mobile app.
- Review which links get used and move the best one to the top.
Who needs one?
Creators, freelancers, students, small shop owners, musicians and job seekers all benefit. If you are job hunting, put
your online portfolio and LinkedIn at the top.
Frequently asked questions
How many links should I put on the page?
Between three and seven works best for most people. Every extra link reduces the number of clicks each one gets. If you have lots of content, group it behind one link such as "All my guides".
Can I use the same page for Instagram, TikTok and LinkedIn?
Yes, that is the point. Put your address in the website field of every profile. If you want to track which platform sends visitors, add a short tag to the link you share on each one.
Should the page match my branding?
Choose a theme close to your usual colours and use the same photo or logo as your profiles. Consistency makes visitors trust that they landed on the right person's page.
What if I change my username later?
Your old address will stop working, and any posts or profiles that still use it will lead nowhere. Pick a name you are happy to keep, and update every profile at once if you do change it.
Is a link in bio page different from a portfolio?
A link in bio page is a signpost that points to many places. A portfolio is a destination that shows your work in depth. Many people use both, with the portfolio as the first link on the signpost.
Keep reading
Create your link in bio page →